About Baseline Energy Analytics

Baseline Energy Analytics was founded in 2024 in Dartmouth, Nova Scotia, by two engineers with a shared conviction: that Atlantic Canada’s energy transition needs experienced, independent technical advisors.

With over 25 years of combined experience navigating the energy transition, we’re equipped to advise on all facets of energy efficiency and decarbonization program design, delivery, and evaluation. Whether that means energy and carbon impact modelling, measurement & verification, or navigating regulatory hurdles, we can help your programs succeed.

What Sets Us Apart

Dual Deep Expertise

Building science and energy modelling paired with mathematical modelling and regulatory strategy. Two complementary skill sets, one firm.

Proven at Scale

Experience modelling ratepayer-funded DSM programs exceeding $50 million annually, with documented energy reductions over 80%.

Published Research

Peer-reviewed journal publications on M&V methodologies and deep retrofit economics. We contribute to the evidence base, not just cite it.

Embedded Locally

Deep ties to Nova Scotia government departments, the builder community, and energy advisor networks across Atlantic Canada.

Our Team

Ryan Kelly, P.Eng — President and CEO of Baseline Energy Analytics

Ryan Kelly, P.Eng

President & CEO

Ryan co-founded Baseline Energy Analytics after more than a decade leading energy efficiency engineering at EfficiencyOne. As their Manager of R&D, he directed a team of engineers overseeing the design of new measures, pilots, and programs spanning deep energy retrofits, demand response, electrification, and EV infrastructure. He brings deep expertise in building science, energy modelling (HOT2000, PHPP, WUFI, HTAP), and Passive House design.

P.EngCMVPPassive House DesignerLevel I Thermographer

B.Eng (Environmental), Dalhousie University

Mark Robertson, P.Eng — Vice President and COO of Baseline Energy Analytics

Mark Robertson, P.Eng

Vice President & COO

Mark co-founded Baseline Energy Analytics after more than a decade of experience in energy efficiency engineering, mathematical modelling, and regulatory affairs. As Manager of Portfolio Engineering at EfficiencyOne, he led development of savings tracking systems and consulted with utilities across Canada on DSM program design. He is a published researcher with peer-reviewed papers on M&V methodologies and deep retrofit economics.

P.EngCMVPCEMCEA

B.Eng (Environmental) with Sexton Distinction, Dalhousie University
Diploma, Automated System Engineering Technology, SAIT

Publications

Bleyl, J.W., Robertson, M., Mitchell, S., & Thollander, P. (2024). “Simplified measurement and verification combined with quality assurance instruments: a more practical and accessible method for M&V of energy savings.” Energy Efficiency, 17, 37.
Bleyl, J.W., Bareit, M., Casas, M.A., et al. (2019). “Office building deep energy retrofit: life cycle cost benefit analyses using cash flow analysis and multiple benefits on project level.” Energy Efficiency, 12, 261–279.
Lywood, J., Robertson, M., Leavitt, S., Diallo, C., & Jamieson, R. (2015). “Development of a linear program to optimize sludge management planning in Nunavut, Canada.” Journal of Cold Regions Engineering, 29(1).